Why should content marketing be an integral part of the marketing mix?
In a recent post, “15 Digital Trends for 2015″ content marketing was identified by Bell Pottinger (2014) as one of the key digital trends in 2015. Infact, 58% of B2B marketers plan to increase their content marketing budget this year.
In a recent article by Michelle Herbison (2015) entitled : ‘Content marketing investment to increase next […]
