Monthly Archives: May 2015

Why should content marketing be an integral part of the marketing mix?

By |May 28th, 2015|

In a recent post, “15 Digital Trends for 2015″ content marketing was identified by Bell Pottinger (2014) as one of the key digital trends in 2015. Infact, 58% of B2B marketers plan to increase their content marketing budget this year.

In a recent article by Michelle Herbison (2015) entitled : ‘Content marketing investment to increase next […]

What are the 15 Digital Marketing Trends for 2015?

By |May 1st, 2015|

The team at Bell Bottinger Digital  has put together an informative info graphic on the most talked about trends online: 15 digital marketing trends provides an insight of what lies ahead for digital marketing.

Harnessing new technology and integrated strategies will be the key.