The Social Media Engagement Funnel depicts the way users interact with your brand. Inspired by Jason Falls from Social Media Explorer (socialmediaexplorer.com) it defuses the ideal that every customer will become an advocate for your brand.

Engaging with your customers by listening and engaging with them is the key to advocacy.

 

Courtesy: http://www.intersectionconsulting.com/2010/the-social-media-engagement-funnel/