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Case Study: Repositioning a brand.

By |September 22nd, 2015|

A great case study from the Marketing Magazine outlining the “I bought a Jeep” campaign; which not only met all objectives but exceeded sales by 252%. An example of identifying and building upon an established platform with a retail message.

“I bought a Jeep” case study

TVC – I bought a Jeep

Going Viral: the shift from TV to Digital.

By |July 31st, 2015|

In their latest short video, Google Insights explores the shift brands are making from TV to Digital. In this video Sal Maskela talks with Emily Anderson and David Droga about the pros and cons of digital vs. television for creatives, the role of YouTube and the passion for their craft.

A key message emerges: create what […]

Latest insights into philanthropic giving in the USA.

By |June 18th, 2015|

What a difference a culture of philanthropy makes……

Americans gave an estimated $US358.38 billion to charity in 2014, breaking a record that has stood for 60 years, with the majority of “mega-gifts” given by relatively young tech entrepreneurs, according to the latest Giving USA Report. The report is researched and written by the Indiana University Lilly […]

You are never too young to make a difference.

By |June 9th, 2015|

What a great example of connecting every member of your community and engaging them in practical, useful ways.

An idea for your students, grandparents, alumni…

To view:  Cyber Seniors

Dan Pallotta: The way we think about charity is dead wrong.

By |June 3rd, 2015|

A great Ted Talk that is really useful when trying to convince your budget maker/holder about the value of investing in philanthropy.

To watch the Ted Talk:

Dan Pallotta:  The way we think about charity is dead wrong.

Have you forgotten your recent alumni?

By |June 2nd, 2015|

** Infographic NAB

As it is Annual Appeal/Annual Giving time the recently released Charitable Giving index: in-depth report  provides us with key insights on the question: “should we post/email our appeal to our most recent alumni?”

In the 12 months to February 2015, the average donation of a 15-24 year old was $141.00.

At tatu we believe you […]

Generational transfer of wealth and its potential impact on your organisation…..are you ready?

By |June 1st, 2015|

Karen Demasters, in a recent article published in Financial Advisor Magazine (2015) discusses a recent report released by UBS and PricewaterhouseCoopers which looked at the attitudes and attributes of 1,300 billionaires worldwide gained through data from 1995 to 2014.

Demasters, in referring to the report, entitled “Billionaires: Master Architects of Great Wealth and Lasting Legacies”, advises […]

Why should content marketing be an integral part of the marketing mix?

By |May 28th, 2015|

In a recent post, “15 Digital Trends for 2015″ content marketing was identified by Bell Pottinger (2014) as one of the key digital trends in 2015. Infact, 58% of B2B marketers plan to increase their content marketing budget this year.

In a recent article by Michelle Herbison (2015) entitled : ‘Content marketing investment to increase next […]

What are the 15 Digital Marketing Trends for 2015?

By |May 1st, 2015|

The team at Bell Bottinger Digital  has put together an informative info graphic on the most talked about trends online: 15 digital marketing trends provides an insight of what lies ahead for digital marketing.

Harnessing new technology and integrated strategies will be the key.

 

Social Media Engagement Funnel

By |April 29th, 2015|

The Social Media Engagement Funnel depicts the way users interact with your brand. Inspired by Jason Falls from Social Media Explorer (socialmediaexplorer.com) it defuses the ideal that every customer will become an advocate for your brand.

Engaging with your customers by listening and engaging with them is the key to advocacy.

 

Courtesy: http://www.intersectionconsulting.com/2010/the-social-media-engagement-funnel/