In a recent post, “15 Digital Trends for 2015″ content marketing was identified by Bell Pottinger (2014) as one of the key digital trends in 2015. Infact, 58% of B2B marketers plan to increase their content marketing budget this year.

In a recent article by Michelle Herbison (2015) entitled : ‘Content marketing investment to increase next financial year – study‘ published on the Marketing Magazine site, she too reiterates this fact outlining study results depicted marketers commitment to increasing time and resources on content marketing has risen from 48% to 65%, with an astounding 97% of respondents committing to the same level of content marketing, or,  increasing it.

Social leads the way, with blogging and video set to become more valuable tools for marketers moving forward. However with time (45%) and money (29%) being limiting factors in the ability to produce and deliver informative and targeted content for their specific audience, the pressure will remain on marketers to differentiate themselves from the competition.

**The study report by Castleford can be downloaded here.