Case Study: Repositioning a brand.

A great case study from the Marketing Magazine outlining the “I bought a Jeep” campaign; which not only met all objectives but exceeded sales by 252%. An example of identifying and building upon an established platform with a retail message.

“I bought a Jeep” case study

TVC – I bought a Jeep

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You are never too young to make a difference.

What a great example of connecting every member of your community and engaging them in practical, useful ways.

An idea for your students, grandparents, alumni…

To view:  Cyber Seniors

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Dan Pallotta: The way we think about charity is dead wrong.

A great Ted Talk that is really useful when trying to convince your budget maker/holder about the value of investing in philanthropy.

To watch the Ted Talk:

Dan Pallotta:  The way we think about charity is dead wrong.

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A lesson in Stewardship

An interesting article by Ade Adeniji for Inside Philanthropy (2015).

The lesson here for us at tatu is; listen to your donor and honour their intent.

Click here to read the article.

John M Forbes F.EdPlus

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