Case Study: Repositioning a brand.
A great case study from the Marketing Magazine outlining the “I bought a Jeep” campaign; which not only met all objectives but exceeded sales by 252%. An example of identifying and building upon an established platform with a retail message.
“I bought a Jeep” case study
TVC – I bought a Jeep
You are never too young to make a difference.
What a great example of connecting every member of your community and engaging them in practical, useful ways.
An idea for your students, grandparents, alumni…
To view: Cyber Seniors
Dan Pallotta: The way we think about charity is dead wrong.
A great Ted Talk that is really useful when trying to convince your budget maker/holder about the value of investing in philanthropy.
To watch the Ted Talk:
Dan Pallotta: The way we think about charity is dead wrong.
A lesson in Stewardship
An interesting article by Ade Adeniji for Inside Philanthropy (2015).
The lesson here for us at tatu is; listen to your donor and honour their intent.
Click here to read the article.
John M Forbes F.EdPlus
Director